pThe WNBA has announced the largest sponsorship in league history, a href=http://clk.about.com/?zi=1/1hc#038;zu=http://sportsbusinessdaily.com/Journal/Issues/2011/08/22/Marketing-and-Sponsorship/WNBA-Boost.aspx?sms_ss=twitter#038;at_xt=4e525ddc996aaea0,0a four-year deal with Boost Mobile reportedly worth $10 million/a. As part of the arrangement, Boost Mobile logos will appear on the jerseys of 10 of 12 WNBA franchises. (The other two - the Phoenix Mercury and San Antonio Silver Stars, have pre-existing relationships with other wireless carriers.)/p...pa href=http://clk.about.com/?zi=1/1hc#038;zu=http://basketball.about.com/b/2011/08/22/coming-soon-advertiser-logos-on-nba-jerseys.htmRead Full Post/a/p
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